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Americans Spend 3+ Hours Daily on Social Networking!
Maybe we all need to get a life. Get outside and breathe fresh air. Instead, Americans between 18 and 64, who use social networks, say they spend an average of 3.2 hours per day doing so, according to...
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Why Customers and Donors Leave – A Comparison
Here’s an interesting loyalty comparison of commercial customers versus charitable donors. The numbers may differ, but the causes are similar. According to Katya’s Nonprofit Marketing Blog and her...
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When Automated Communications Backfire
Some businesses and organizations are so organized; they either have triggered digital communications set to launch or automated correspondence ready to go. But, what happens when they get ahead of...
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Are You Using Your E-Newsletter Reports for Effective Marketing?
If your business or nonprofit organization publishes an electronic newsletter, how are you using the analytic reports? Do you quickly glance at the open and click-through rates and call it a day? Or,...
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3 Ways Printed Brochures Make Viable Marketing Tools
In today’s marketing world, digital marketing has certainly gained huge market share in many business and nonprofit budgets. So, what place do printed brochures have anymore? If you want your...
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My First Post for SmallBizClub – 7 Ways Your Small Business Can Improve Its...
There’s a new small business blog on the block called SmallBizClub. The site represents a joint venture between Office Depot, Inc. and NFL Hall of Famer, Fran Tarkenton, founder of Tarkenton Companies....
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Is Print Marketing a Thing of The Past?
Guest post by Sue Fenton (British spelling has been changed to U.S. spelling) You have probably read article and books, or listened to speakers, explain why we should change from print to embrace...
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Do You Feel Pulled in Multiple Marketing Directions?
Content marketers want you to believe that content is everything in marketing now. Same thing with the in-bound marketers, mobile marketers, database marketers, SEO (search engine optimization)...
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6 Tips for Conducting Your Own Small Business Marketing Audit
Guest post by Daniela Baker A marketing audit can be a daunting, time-consuming task, but it’s an insightful way to see if your marketing programs are on track. Here are some tips to help make your...
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Make Sure There’s a Real Person Behind Every Communication!
How many times have you received an e-mail or letter from a company or organization without an individual’s name at the bottom? You know… all that’s there is the organization’s name or a person’s title...
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Nonprofit is a Tax Status!
For licensing opportunities, or to order products with this image or phrase, please contact me. Nonprofit organizations are exempt from paying federal taxes in many countries. But, that doesn’t mean...
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Relationships Matter—Make Them Count In Your Communications
Guest post by Ryan Turner One of the glories and terrors of working in public is that you do see if your output means anything to anyone.” Jenny Holzer, conceptual artist The act of linking good...
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Excellent Customer Retention Email From an Unexpected Sender
I received the following customer retention e-mail from… my library! OK, so it wasn’t personalized, but it did surprise me in a positive way. Hello. We have missed you and just want to let you know…...
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Why Typography is Important in Marketing
Arial, Verdana, Georgia, Times New Roman… does it matter which typography you use in your marketing collateral? According to many studies, yes! A recent post by KISSmetrics got me thinking about this...
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Really Bad Example of Social Media Engagement
Have you ever experienced a lousy exchange with someone in social media? Maybe it’s expected in Twitter, but on LinkedIn, where personal brand reputation is everything?! I have to share this recent...
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The Pros and Cons of Print Newsletters in Your Content Marketing Mix
I’ll bet your small business or nonprofit organization has either cut back its print newsletter frequency or eliminated them altogether. Considering the easier and lower-cost email communications...
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Don’t Rule Out the Print Newsletter
If you think the print newsletter is dead, think again! I receive several every month and even though I don’t read them all thoroughly, I do scan them for items of interest. Plus, the senders are...
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Stop Pitching in Your First LinkedIn Message!
You know who you are… LinkedIn members who send countless messages pitching your business, products, or services in your first communication with new connections. What’s with that? Do you really think...
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Can You Believe that Email is 44 Years Old?
It’s true! Email as a form of communication celebrates its 44th year. In 1971, computer engineer, Ray Tomlinson, sent the very first electronic message. Queen Elizabeth II became the first head of...
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Use Your Voice to Win Jobs, Sales, and Other Pitches!
A new study by the University of Chicago Booth School of Business shows that using our voices can make a big difference in winning a new job. And neuromarketing guru, Roger Dooley, says we can use the...
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